Redefining Wealth: How 'Girls That Invest' is Empowering Women to Own Their Financial Future with Founder, Simran Kaur

In today’s Friday Feature we’ve been lucky enough to nab some time with the incredible Simran Kaur, Founder of Girls That Invest, especially as we’re in the company of the likes of Vogue, Forbes, BBC, ABC, Glamour and Cosmopolitan.

1. Looking back on your journey, what’s something surprising that you’ve learnt about yourself or the world of finance that you didn’t expect when you started?

When I first started 'Girls That Invest,' I thought my biggest hurdle would be creating something that wasn’t a “fad” or “new trendy business”. The amount of people who told me to be careful because our revenue was a “one hit wonder” was something that I believed, so I scurried away all our profits, and took minimum wage out of the company.

2. How do your personal values shape the decisions you make for 'Girls That Invest,' both in content and in business growth?

My personal values centre around authenticity, inclusivity, and empowerment. These values are at the core of every decision we make at 'Girls That Invest.' We’re committed to representing diverse voices and experiences.

3. With such a mission-driven career, how do you find joy and fulfilment outside of work? What personal hobbies or passions do you turn to?

I love reading, especially autobiographies. I think it’s such a privilege to be able to read about someone's life and see the highs and lows that come with success. I recently just finished Trevor Noah’s book. Of course, nothing is more important than the people in your life. Spending time with my loved ones and my dog is what brings me the most joy. That is true wealth for me.

4. Can you share a moment when you felt truly proud of the impact 'Girls That Invest' has made on someone’s life?

I’ll never forget the first time I got to chat with someone who had been impacted by ‘Girls that Invest’. She came up to me while I was looking for a venue for our book launch in the Viaduct and told me how our podcast had helped her purchase her first home. It was surreal to think of the impact our work has created.

5. Looking ahead, what are you most excited about for the future of 'Girls That Invest' and the broader financial literacy movement?

I hope to continue to expand our reach globally, bringing our content to women in different countries and cultures who might not have had access to this kind of education before. I’m also excited about leveraging new technologies and platforms to create more engaging and interactive learning experiences.

6. If you could give your younger self advice—not as an entrepreneur, but as a woman navigating life’s challenges—what would it be?

I would tell my younger self to trust her instincts more and not be afraid to take up space. Growing up, I often felt the need to conform or stay within the lines to be accepted. But life is too short to play small. You don’t have to sacrifice your well-being for success.

7. How has your cultural background influenced the way you approach money and business, and how do you see this shaping the advice you give?

Coming from a South Asian family, I grew up with a strong emphasis on saving and working hard. This upbringing instilled a respect for money and an understanding of its value, which I carry into my work. It also made me more empathetic to the diverse financial experiences of our audience.

8. What do you hope will be the lasting legacy of 'Girls That Invest' 10 or 20 years from now?

I hope the lasting legacy of 'Girls That Invest' will be a global shift in how women and minorities perceive and engage with finance. I’d love to see a world where financial literacy is embedded in education systems and where the term ‘investor’ is as likely to conjure up the image of a woman as it is of a man. My hope is that 'Girls That Invest' will have played a meaningful role in making that vision a reality.