Building a brand with your family

In ‘Now, that’s what I call Business!’ host Brianne West, founder of Ethique and Incrediballs, reflects on her journey from tackling plastic waste in the beauty industry to venturing into sustainable drink-making.

Here’s a summary of the most recent episode or listen here. 

This week, West is joined by The Two Raw Sisters, Rosa and Margo Flanagan. Their business inspires people to make food fun and good for you. 

 In the episode, they share:

• The ways that eating wrong and diet culture can affect our moods
• How they first started their business
• What made them decide on a ‘plant first’ philosophy
• How they made the business work despite not getting along previously
• How they decide how personal they get online
• Their experiences releasing books and why it’s their favourite thing to do
• The marketing tactics they used to sell 800 books in one day