Tradify: The Anatomy of a Successful Startup

Serge van Dam with the back seat view of the Tradify story.

TLDR: Every startup is a rollercoaster journey, but most have very similar body parts. All of these are worth thinking about.

**Disclaimer** This is not the full story of the company. I have done zero research for this post, nor consulted anyone involved. I thought the general arc of Tradify’s trajectory was emblematic of a successful startup journey, an…