Tracksuit
Tracksuit is the common language for companies to measure, understand and communicate the value of a brand. We see a world where brand marketers are elevated in their status and don’t need to spend so much time justifying themselves to skeptical stakeholders.
Founder
Connor Archbold, Matt Herbert, James Hurman
We champion brand building.
A not-so-secret fact is that traditional brand tracking is really expensive (we’re talking upwards of hundreds of thousands) and built for enterprises, which makes it out of reach for challenger brands.
Cue, Tracksuit.
The company was founded in 2021 as a joint venture between TRA Labs and Previously Unavailable.
Tracksuit completed a $7.5M seed round in 2023 led by Blackbird, which included Icehouse Ventures, Mark Ritson (the world’s most well-known marketing professor) and WARC (the World Advertising Research Centre).
We reached over $5M in ARR in 2 years, becoming one of New Zealands fastest growing SAAS startups and now operate across Auckand, Sydney, New York and London.
