Previously Unavailable
The best way to predict the future is to create it. We are an innovation studio, and we work with ambitious leaders who are inventing or reinventing. What’s the future you want to create?
Founder
James Hurman
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Previously Unavailable are pioneers in building and guiding brand-led early-stage start-up companies.
We are an award-winning Auckland-based innovation studio founded in 2014. We provide strategic and creative services to companies that are innovating new products, brands and ventures.
Our clients and venture partners include Tracksuit, Ideally, AF Drinks, Simplicity Kiwisaver, Aera, Ārepa, Chnnl, Excellent, aglow, and Compostic. And we work closely with New Zealand’s leading VC firms.
In 2023 we created Brand Fund 1, our first venture capital fund, in partnership with Icehouse Ventures. BF1 is a $4M seed stage fund focused on investing in New Zealand startup companies that have the potential to be the great global brands of tomorrow, and where brand will be the difference between their being a good company and a great company.
"The best founders know that brand matters. A growing number of our portfolio companies are turning to Previously to help them build magnetic brands, and I've been consistently impressed by the Previously team's creativity, pragmatism, and authenticity. They have walked the start-up path themselves, and it shows. I'd recommend them to any founder I'm working with."
- Phoebe Harrop, General Partner, Blackbird
