The daily for
New Zealand’s Startups

Our superior analysis tools, testing methods and participant recruitment options increase efficiency and empower teams to deliver customer focused solutions. Our products have created value for a diverse range of roles including UX designers and researchers, content strategists, information architects, and more. Learn more about how we can help you create better user experiences today!

Optimal Workshop is a user research platform that provides actionable insights to help people create better experiences for their customers.

Although Optimal Workshop has mostly focused on targeting traditional information architecture (IA) and user experience (UX) roles, we are working to extend our impact across a broad range of roles including content, marketing, and product audiences.

We will also be launching some exciting new features to help customers better understand our tools and make the most of them. Ultimately, our goal is to continue widening our reach, and improving our tools to create a greater impact in the space.

Founder Testimonial